NTR AND THE PRIX EUROPA IRIS
The NTR is one of Netherlands's public broadcasting organizations. NTR is different from other Dutch public broadcasters in that it is bound by government to allocate a considerable part of its broadcasting time to topics dealing with the multicultural society.
NTR therefore supports the PRIX EUROPA IRIS, the European media award for multicultural TV programmes.
THE IRIS PROJECT – DIVERSITY AS A SOURCE OF INNOVATION
NTR has pursued an explicit diversity policy for years. Programmes such as Zo Raymann, Bimbo’s en Boerka’s, De Herkansing, City Folk, and Vals Plat show the riches of different cultures in this country. In addition, the NTR wants mainstream programmes, such as Nieuwsuur, Klokhuis, Andere Tijden, etc., to become more diverse in their subjects, choice of guests, and staff, as well. Diversity as a source of more creativity and as an opening towards an even greater public. For this reason, in cooperation with the European Social Fund, the Iris Project has been set up. Named after the Prix Iris NTR wants to use this project to improve the quality of its programmes and innovate the content. By giving workshops and training sessions and by scouting new talents and finding new spokespersons, NTR wants to improve the performance of its statutory duty with respect to diversity even further. By involving the editorial staff in the project to the extent possible, it tries to widen the horizon of the programme makers.
For further information about the PRIX EUROPA IRIS:
NTR
Mr. Erik Hogenboom (PRIX EUROPA IRIS coordinator for the NTR)
P.O. Box 29000 1202 MA Hilversum, the Netherlands
Tel: (+31) 88 77 99 408
E-mail: Erik.Hogenboom@ntr.nl
http://www.prix-europa.nl
